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How Technology is Helping to Fuel Wellness Opportunities for Travelers

As recently as five years ago, wellness could be classified as only a “niche segment” in travel, associated primarily with spa vacations and yoga retreats, said Muirgheal Montecalvo, founder and CEO of wellness travel booking platform Vacayou Wellness Travel, a PhocusWire Hot 25 Travel Startup for 2022.

Now, she said, it’s a “central theme.” The sector is expected to reach an anticipated value of $1.3 trillion in 2025 — nearly double its pre-pandemic peak of $720 billion in 2019, according to the Global Wellness Institute.

Travel tech leaders focused on wellness see even bigger things ahead, with technology giving an even bigger boost to the growing trends of wellness experiences for people as they travel and also for wellness tourism – entire trips built around health and wellness activities.

Hannes Boller is CEO of Boddy, a marketplace to help people find fitness and wellness experiences while traveling and one of PhocusWire’s Hot 25 Travel Startups for 2024. Boller believes plenty of change is on the horizon . . .

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